HeiQ, through its subsidiary HeiQ Medica, provided the Musica Riccione group with antiviral masks as a pilot to be used for the first time during an event. The event ‘The vibe is on’ which was held on Saturday 19 June in the Republic of San Marino was highly anticipated by professionals and companies from the entertainment world, who plan to use it as a test bed to relaunch the entire culture sector. and of the Italian national show.

The company of Tito Pinton and Giuseppe Cipriani relied on international excellence by choosing HeiQ’s most reliable antiviral technologies in the world and opted for two types of masks: the FFP2 masks, treated with HeiQ Viroblock, one of the world’s most effective antiviral and antimicrobial technologies and the revolutionary HeiQ MetalliQ surgical masks, capable of neutralizing viruses and bacteria thanks to an ultra-thin pure copper coating. This coating gives these masks a distinctive and trendy metallic look, making them perfect for show business and events.

Musica Riccione – New York is an exceptional project undertaken at the beginning of 2020 thanks to the spirit of initiative of the Cipriani Group and the visionary mind of Tito Pinton. In Italy, Riccione, which has always been the capital of the national nightlife, today hosts the first Musica club. Much more than a disco, Musica is an international movement in continuous evolution that aims to offer avant-garde engaging and innovative fun experiences in line with the fame of the Cipriani house.

Carlo Centonze, co-founder and CEO of the HeiQ Group said: “We are so proud and happy that the cultural scene is back “on stage” and that our HeiQ masks have supported this return to live events while protecting everyone. Participants can enjoy performance in the comfort and safety of being well protected with the world’s most effective and long-lasting antiviral and antibacterial technology.”

Tito Pinton, one of the 2 partners of Musica Riccione – New York was equally happy, saying: “It was with great pleasure that we were finally able to stage a live show which was a great success and appreciated by all especially since our guests felt safe and protected thanks to the HeiQ masks. It was an honor for us to have HeiQ as a partner because it gave us the confidence to return to hosting live events knowing we are working with a world-renowned innovator.”