HeiQ introduces an innovative anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products, effectively addressing a problem that no one has solved so far.

Biobased HeiQ Fresh for Feather & Down utilizes a unique combination of pre- and probiotics (synbiotics) which helps to break up the smelly components.
This innovation will be showcased at the Techtextil 2024 Swiss Pavilion consolidating HeiQ credentials as the industry expert in odor management.

HeiQ Fresh for Feather & Down is a 100% biobased technology engineered to combat the persistent malodor often associated with feather jackets, duvets, and pillows. Developed to address a common challenge faced by manufacturers and consumers alike, this innovative solution represents a significant leap forward in the field of odor management by removing a significant objection to purchase.

The key issue lies in the natural oil secretion of the duck or goose to provide its natural waterproofing. While essential, this oil becomes the source of the unwanted odors that persist despite conventional cleaning methods. HeiQ Fresh for Feather & Down tackles this problem head-on by harnessing the power of synbiotics (pre- and probiotics).

Through an advanced process, the technology applied during the production stage effectively removes bacterial nutrients present in the feathers and down, thereby preventing the formation of persistent and unpleasant odors. Extensive testing has demonstrated a significant reduction in malodor even after prolonged use, validating the efficacy of this solution. The human sensory testing method according to ISO 17299-1 is the recommended test method.

Mike Abbott, Head of the HeiQ Textiles & Flooring Business Unit, states, “The new addition to the HeiQ Fresh range addresses a real-world problem that many brand partners and manufacturers are facing for decades. With bad smells out of the equation, we are also removing a relevant obstacle for choosing to purchase feather and down items, a problem that no one could solve, until now.”