Content provided by PARTNER Hollander:
Hollander Sleep Products, America’s largest bed pillow manufacturer, announced today a strategic agreement with HeiQ of Switzerland to implement their advanced textile application HeiQ Viroblock on basic bedding products for the consumer and hospitality markets in North America. Hollander and HeiQ began working on testing and development of anti-viral bedding applications in March and have validated third party lab testing results for anti-viral performance according to ISO 18184 testing method, in the most popular basic bedding fabrics.
HeiQ, a pioneer in textile innovation, has created numerous high-performance Swiss textile technologies for apparel and home textile applications. The HeiQ Viroblock technology applied to fabric has been shown to kill 99.99% of virus and bacteria within less than 30 minutes on a variety of fabrics. Hollander will have the exclusive rights to sell basic bedding items with HeiQ Viroblock finish in the hospitality markets for North America.
“Hollander’s long history of innovation and strong retail and hospitality distribution made them the right partner to introduce such an essential and innovative product in the basic bedding space” said, Carlo Centonze, HeiQ’ s co-founder and CEO.
Hollander is ready to launch exclusive new basic bedding products featuring HeiQ Viroblock technology and has already confirmed orders in both consumer and hospitality markets. “We are very pleased with the HeiQ partnership and their solution-based technologies will be an important value addition for all our customers. We are working closely with all our hospitality and consumer market partners in launching the essential Anti-Viral and Anti-microbial bedding at market as quickly as possible.”, said Beth Mack, President of Merchandising, Marketing & Hospitality Sales at Hollander.
About Hollander Sleep Products
With 7 manufacturing facilities in the US and Canada, Hollander is North America’s largest basic bedding manufacturer and supplier. Hollander brands include Pacific Coast Feather, Live Comfortably, I AM and Great Sleep. Hollander also markets licensed national brands including Beautyrest, Ralph Lauren and Calvin Klein. Hollander Sleep Products is owned by Centre Lane Partners, a private equity firm based in New York.
More on: www.hollander.com
